A gift to fundraisers

by Jini Stolk

Because I know that everyone’s back in town and beginning to stress about fundraising, I want to share this clear and helpful infographic on How To Write An Annual Fundraising Appeal Letter by Tom Ahern and Jay Love of Bloomerang.

Right at the top: The average response rate for new donors (Acquisitions) is .5%; for Renewals it’s 40 – 70%.

Many of us spend a great deal of time planning how to attract new donors, when it turns out that planning how to keep them – happy and engaged and loyal – is the more productive pursuit.

This piece by Jose van Herpt in Hilborn Charity eNEWS lists 8 “simple” steps on how to improve your donor retention. They may not all be simple, but they’re all important.

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