Planning to survive

by Jini Stolk

I confess. Sometimes I’ve felt good about the fact that Canada has far fewer big charitable scandals than the United States. Whether the story’s about financial malfeasance (United States Navy Veterans’ Association), shady use of donated funds (Wounded Warrior Project), dramatic loss of trust and supporters (Susan G. Komen for the Cure) or the abrupt closure of a much-loved institution (Sweetbriar College and the San Diego Opera) Canada’s been relatively immune.

And then along came Goodwill Toronto, reminding me not to be so smug.

At this time, there aren’t many reliable details on why Goodwill spiralled so quickly out of control. But a few things are immediately obvious, even at this early stage. Creative Trust included planning as one of the key characteristics of strong and healthy arts organizations. “Organizations that plan and learn are able to respond, adjust and take advantage of changing realities” we said in our Year 3 Evaluation Report. “Each Creative Trust company details its commitment to take specific steps towards health and sustainability in a written Work Plan.” Analyzing and balancing risk, ensuring that each organization understood the financial, human and other resources needed to fulfill their mandates, and planning for expected and unexpected financial difficulties were all part of our program.

Where was the planning at Goodwill?

You’ll notice that my baffled outrage doesn’t include questioning the CEO’s approximately $200 – 250,000 a year salary. Here’s where the critics have it wrong. This seems like appropriate, even modest, compensation for someone managing a $28 million a year organization…as long as their skills are up to the job.

By the way, while it’s a drastic error to stumble into a crisis without any plans in place, planning is also essential when the good times roll around. Any major change to an organization’s environment or business model requires thoughtful and detailed planning – in writing – or it won’t go well.

Surprising fact: Thinking and planning skills are centered in the prefrontal cortex section of the brain. Eat your Wheaties, with blueberries on top.

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