Broadway Green Alliance alliance

by Jini Stolk

Last week I had the pleasure of meeting with Charlie Deull (Co-Chair) and Rebekah Sale (Coordinator) of the Broadway Green Alliance. I learned a lot about how the Alliance works, shared information about Creative Trust’s Energy Conservation Audits Report – and began what I hope will be an ongoing collaboration and information exchange on greening theatres.

Broadway Green Alliance  is an impressive and growing movement to save energy (and the planet) by the cumulative effect of millions of actions by theatre producers, touring companies, backstage hands, actors and more. BGA has discovered that it’s a definite win-win situation: the producers of Wicked are saving $25,000 a year through recharging onstage microphone batteries alone! 100% of Broadway marquee lights are now LED, for a 75% reduction in electricity costs.

Like Julie’s Bicycle in London, BGA was inspired by An Inconvenient Truth, Al Gore’s paradigm-shifting film on climate change. The results in New York go well beyond cost savings and include unprecedented cooperation and information sharing, group purchases of cleaning and other products, and the discovery and celebration of more and more ways to reduce the carbon impact of doing theatre – a well recognized high energy-use undertaking.

There are lots of ideas that I intend to borrow for Toronto’s Green Theatres: informing audiences about the initiative through a common logo and inspirational ads; the practice of appointing green stewards within each company; and the consistent gathering of statistics and information on results.

We’re also hoping that Toronto’s Green Theatres will open the door to new resources for  fixing leaky windows, repairing roofs, replacing outdated HVAC systems and, in general, improving the comfort and state of good repair of our heritage venues.

To do this, while participating in a world-wide movement for change, will be enormously exciting.

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Crowd sourcing for fun and profit

by Jini Stolk

I’ve been noticing that more and more Toronto companies are giving crowd resourcing a try.

Alan Brown wrote a piece in WolfBrown: On Our Minds about the potential of web-based technologies to drive new approaches to fundraising. His examples were fascinating. The Community Foundation for Southeastern Michigan’s one-day Community Foundation Challenge-Arts and Culture generated over $4.9 million for 75 arts groups, leveraging $1.6 million in matching funds. With just $500,000 in matching funds, GiveMN , a Minnesota fundraising campaign, raised $14 million via the internet from 39,000 people through a 24-hour “Give to the Max Day” event. And The Pittsburgh Foundation raised $1.5 million in online gifts in 22 minutes and 11 seconds through its Match Day.

We all know that social media was a game-changing technology that helped alter the course of the 2008 presidential election for Barack Obama. In 2012, according to the New York Times, mobile payments could be the transformational technology. The President’s re-election campaign just announced that it would be using Square, a mobile payments start-up company based in San Francisco, to allow millions of people to collect money on smartphones for Democratic candidates.

RocketHub  has been used by a few Toronto companies, but it seems to me to be too self-consciously hip to be a good fit for arts projects; it appears to work better for game designers looking for investment. Some Canadian nonprofits are raising money through Kickstarter and Indiegogo , but both require a U.S. bank account. Snoball is an online fundraising platform for microgiving, allowing donors to pledge as little as $1 at a time. The goal of course is to get people to give frequently enough to cover credit card and processing fees.

Closer to home, Small Change Fund is located at 720 Bathurst Street and acts as a kickstarter for projects; their clients as a whole, and the cultural groups they’ve worked with, have an environmental focus.

But the most exciting current initiative that I’ve seen is Doc Ignite, the new online crowd-funding service that helps independent Canadian filmmakers raise financial support for their docs-in-progress. It was launched last month with HOW TO BUILD A TIME MACHINE, directed by Jay Cheel, director of the 2011 Hot Docs hit BEAUTY DAY. The project will campaign for 45 days with the goal of raising $25,000. The Doc Ignite website includes blog and video posts, and provides donor incentives ranging from copies of the final film to Time Traveler’s Fund Certificates. Doc Ignite seems to have captured the attention of the public: after only 10 days, its first campaign reached more than half its goal!

This is an idea that could translate to supporting the development of new stage productions, if coordinated and carefully rolled out. Who’d like to take this on?

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Organizing for action: Performing Arts Education constellations

by Jini Stolk

The first PAEO Roundtable on January 31 was an extraordinary opportunity to create an action plan to strengthen our arts education networks, improve collaboration and sharing, learn together, and communicate more effectively.

The participants – which included arts education specialists, artistic and managing directors, and service organization leaders – developed clear goals and decided to achieve them by organizing in constellations: working groups functioning independently (with support) to pursue actions around five priorities. The constellations’ activities and achievements will be fed back into the network, inspiring others to get involved.

We’re currently organizing to:

Communicate – working especially to evaluate, understand and clearly communicate the achievements and impact of performing arts companies’ arts education activities

Collaborate and share – working especially to share what we learn in our own programs, assist each other to grow and improve, and help develop a body of knowledge and experience that can contribute to the international conversation around arts education

Tap into existing arts community networks including a.s.o.’s– working especially to develop and expand the network across the country

Advocate – working especially to develop productive relationships and ongoing dialogue with the Ministries of Culture and Education

Develop strong and lasting partnerships with the educational community – working especially to involve them as active participants in the performing arts education network

Each constellation could use a few more good minds. If you’d like to be involved please contact Jini Stolk at jini.stolk@creativetrust.ca or Patty Jarvis at patty@prologue.org.

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Some great social media and technology resources

by Jini Stolk

Whether you’re a technophile and social media maven or not, there are a wealth of terrific resources to help you stay current. Although the organizations below are not specifically arts-focused, their events and materials are some of the best:

Toronto Net Tuesday (a project of TechSoup Canada) offers meet ups on a range of compelling topics. Attenders speak highly of the information presented and the opportunity to talk with knowledgeable nonprofit techies. Coming up:

Get started with technology planning: a mini-workshop, on March 13 . There are still some spaces available, and the price at $5 is right; sign up soon. (Coming up: The people/organization development side of technology implementation) The series is sponsored by the Centre for Social Innovation at 215 Spadina.

TechSoup is also doing a survey about how organizations currently use traditional and cloud-based technology and their plans for the future. The survey, which closes on March 23, is easy to fill out Take the survey  (in English or in French) and is intended for anyone who has responsibility for recommending, purchasing or managing IT services at a nonprofit or charity. Results gathered from nonprofits based in Canada and 37 countries around the world will be published in the spring; everyone who completes the survey can get a copy of the full report on request.

DIOSA CommunicationsNonprofit Tech 2.0 blog  is full of useful information. A recent post on 11 Donate Now Best Practices for Nonprofits is a great guide to making the most of your online fundraising. While the first two practices are aimed at U.S. based organizations, the remaining nine are right to the point for us Canadians. Facebook, Google+, Pinterest, YouTube, LinkedIn, Twitter – they’re all covered by a range of informative posts. Operating out of Springfield (which one, you ask? well, in this case, Missouri), DIOSA specializes in social media and mobile technology webinars and trainings for nonprofit organizations.

What’s your favorite source of social media and technology insights? Let us know here on the blog or on our Facebook page  and we’ll share it with others.

 

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A recurring chrysalis

by Jini Stolk

With the opening of The Citadel, the coming launch of the Regent Park Arts & Cultural Centre, and the Theatre Centre’s projected September groundbreaking, we have to think seriously about the need to guard the ongoing health of each newly-housed company – as diligently as we’ve supported their construction projects.

Andrew Taylor in his usually fascinating Artful Manager blog  cites his colleague Paul Beard of the Smith Centre for the Performing Arts in Las Vegas. Beard says that an arts organization that goes through a major capital project is like an insect entering a chrysalis: it enters as one kind of animal and departs as another. There are new skills required, new goals and new demands on your time once you’re running a new space.

Taylor says we need to respect and provide space and time for the energy required for these transformations. Let’s learn from the hard lessons of some of our colleagues around the country, and make every Toronto capital project a success past the champagne and flowers.

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Useful Fundraising Tool: the Donation Credit Calculator

The CRA’s Charities Directorate recently added a new and useful feature to its website. The Donation Credit Calculator allows donors to determine the total amount of tax credits, including federal and provincial, for their charitable gifts.

It is also handy information for fundraisers making a pitch by mail, email or in person.

An example: an Ontario resident who makes a gift of $1,000.00 to a registered Canadian charity during the 2011 taxation year will receive a federal tax credit of $262.00 and an Ontario tax credit of $99.38, for a combined total tax credit of $361.38.

Who wouldn’t give under those appealing circumstances?

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Green Grants now available

Toronto’s Energy Efficiency Office provides incentives available to new and/or retrofit projects through its Better Buildings Partnership, which recently expanded its focus to include the Arts & Culture sector.

These incentives can represent up to 50% of project costs.

The 2011-2014 incentives include:

Audit Funding helps you spot energy-saving opportunities and cover up to 50% of the cost of an energy audit.

Retrofit Program covers 50% of costs of installing energy-efficient measures around lighting and various non-lighting projects

The High Performance New Construction Program provides design assistance in energy-efficiency for new buildings and renovations and supports up to 100% of the cost of modeling a building

The City has four technical associates that can help you apply to these programs. Contact Aria Gharib at the Energy Efficiency Office (416 392 6324 or agharib@toronto.ca) to discuss, or Jini Stolk (jini.stolk@creativetrust.ca) or Anthony Marshall (anthony@carbon.count.ca) if you have questions on how to proceed.

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Change the language, change the relationship

by Jini Stolk

At a recent Ontario Nonprofit Network strategy meeting, we were reminded that many volunteers don’t think of themselves as “volunteers.” They are, instead, deeply engaged individuals who want to make a meaningful contribution in their communities.

Doesn’t that make more sense? It does to me, and led me to think about how that simple change in perspective could transform our relationships with board members, event committees, ushers and anyone else who gives of their time and skills to help us succeed.

And, as Claire Hopkinson, Executive Director of the Toronto Arts Council and co-founder of Creative Trust said in a Toronto Arts Coalition Newsletter, some volunteers may be colleagues too. “Volunteering works both ways. As there is not a great deal of opportunity for professional development for people working in the arts, volunteering helps to build skills, increase knowledge, gain confidence, and make new friends.”

Maybe it’s time to review our Board Handbooks and Volunteer Information Sheets to see that they reflect that sense of partnership and shared commitment to the artistic vision of the organization.

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Just released! Energy Conservation Audits for Six Performing Arts Facilities

We can talk about greening our theatre spaces – and we do at Creative Trust’s Facilities Roundtable meetings – but it’s not easy to know where to start. That’s why we started by commissioning independent energy auditor Anthony Marshall to do detailed energy conservation audits for six companies in Toronto. Between May and October 2011, Buddies in Bad Times Theatre, Factory Theatre, Tafelmusik, Tarragon Theatre, Theatre Passe Muraille, and Toronto Dance Theatre/STDT provided a year’s worth of utilities bills for analysis and welcomed Anthony into every nook and cranny of their facilities. The Energy Conservation Audits report  is the first step in Toronto’s Green Theatres a concerted approach to greening performing facilities in Toronto.

The audit results are fascinating, and offer numerous opportunities for collaborative work and group sourcing and purchasing. From simple lighting retrofits, to door and window replacement and automated heating controls, all the way to major boiler and heating system upgrades and rooftop ventilation replacement, there are many commonalities.   For example, while not all the companies are suited to Solar PV Array units, those who are could share research and suppliers. For lighting and heating system upgrades, Anthony identified rebate and grant programs (including through Toronto’s Energy Efficiency Office) to offset costs; these could be approached collectively.

Measures taken to green Toronto theatres will result in improved working and public environments – along with significant energy savings over time. Each of the participating companies received detailed, practical recommendations that will help them integrate greening into their facility upkeep and repair and renovation plans.

One common recommendation came as no surprise: all the facilities were found to require some form of repair and/or upgrade to the building envelope. Creative Trust’s Facilities Initiative began in 2009 to tackle the need to repair, renovate or expand our members’ facilities, many of which are in heritage buildings repurposed as public performing spaces up to 40 years ago. Because affordable, accessible, and well-maintained facilities and performing venues are necessary for the community to thrive, we’ve been helping more than 20 organizations find ways to replace heat-leaking windows, deteriorating roofs, dusty old furnaces and poor insulation, and deal with the many challenges of maintaining an ageing physical plant while trying to control costs. The Facilities Initiative has become a network for sharing, learning and raising awareness and funding to address these issues.

Through Toronto’s Green Theatres we plan to use the results of the Energy Audits as part of an overall strategy that can be rolled out to performing venues throughout the City, inspiring Creative Trust members and the wider theatre community to build energy efficiency into each new build or renovation project, and sharing our experience with other arts and nonprofit organizations.

 Toronto’s Green Theatres is the first arts sector initiative of its kind in Canada and a possible model for other communities. Like all Creative Trust’s work, it was developed collaboratively and will rely on our collective muscle for its success. We thank both Toronto’s Cultural Services and Energy Efficiency Offices, which have been wonderfully supportive of our plans to work across our sector to reduce theatres’ carbon footprints. We hope that our results will act as a catalyst for changing awareness and behavior around one of the most compelling issues of our day.

 

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A Valentine’s Day gift to Toronto

Not all of us who attended Creative Trust’s Facilities Roundtable  in August wore hard hats and steel toed boots – but we sure could have. The site of our meeting, Coleman Lemieux & Compagnie’s  space at 304 Parliament Street, was a construction project very much in process. We carefully picked our way through roughly sketched in door frames and tried to picture what the place would look like with walls, much less theatre seats. We were all, I think, highly impressed and a little alarmed by the exciting chaos of a massive renovation project. And we were very appreciative of the open and detailed advice offered by Laurence Lemieux and her construction manager on the do’s and don’ts of arts facility renovations.

We are therefore delighted to see that the Citadel, a former Salvation Army building directly across from the wonderful new construction at Regent Park, is celebrating its grand opening on February 14th with an open house from 5:00 to 6:00pm. I, for one, wouldn’t miss it for the world.

The $1.8 million renovation started with a more modest budget three years ago when we first put forward a request to the City of Toronto to support a joint proposal for federal and provincial infrastructure funds for seven arts facilities. With billions of dollars on the table, we believed that this was a unique opportunity for governments to work together to create jobs while renewing our City’s social and arts infrastructure.

We described ourselves as ‘shovel-ready’ – perhaps an exaggeration, given the complexity of such projects – but accurately said that our list was made up of essential projects addressing years of unmet need. They were community-based with a strong focus on youth, would support excellence in the performing arts and neighbourhood economic development, and contribute to the companies’ long-term organizational sustainability by making it possible to attract new audiences.

Although the City declined to support our request in full, they did back the Regent Park Arts and Cultural Centre and that wonderful Artscape project will be providing a new home to COBA, Native Earth Performing Arts and many other cultural organizations in the near future. Others in the group, such as the Theatre Centre, Toronto Dance Theatre/STDT, Factory Theatre, Young People’s Theatre, Tarragon Theatre and Tafelmusik are finding other more measured ways to reach their goals.

After years of collaborating and sharing, any project’s completion is really a triumph for all. Much applause and congratulations to Coleman Lemieux & Compagnie and the new Citadel!

Coleman Lemieux & Compagnie is launching their new centre for contemporary dance with the world premiere of Les Cheminements de l’Influence (Pathways of Influence) choreographed and performed by Laurence Lemieux with music by Gordon Monahan.

Performance Dates: February 15, 16, 17, 18, 22, 23, 24, 25 at 8pm. 304 Parliament Street, just south of Dundas.

Tickets: $25 (HST included), , or at the door with cash, debit cards or credit cards.

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